Overview Lucas Irrigation launched a targeted landscape lighting campaign with Landscape Marketing Agency, using email, SMS, and Meta advertising to reach homeowners in their service area. The campaign generated 32 high-intent leads and reinforced Lucas’ brand as a lighting expert.
Campaign Strategy & Execution Lucas Irrigation utilized a digital-first approach designed for quick response and broad reach:
- Email Marketing
• 8,841 emails sent to their customer and prospect database. - Text Message Campaign
• 2,282 SMS messages delivered to mobile contacts. - Meta Advertising
• 18,082 ad views on Facebook and Instagram. - Landing Page Optimization
• 192 page visits to learn more and request consultations. - Lead Generation
• 32 qualified leads submitted forms via the campaign page.
Results & Key Takeaways
- Omni-channel approach delivered consistent messaging and immediate calls to action.
- SMS messaging added urgency and improved campaign engagement.
- Estimated revenue potential: 32 leads × $4,000 = $128,000
Conclusion Lucas Irrigation’s lighting campaign demonstrates how email, SMS, and ads can work together to drive strong lead flow for specialty services.